Acerca de

A branding professional and creative strategist, Nina McCandless is known for her ability to translate brand value into coveted stories that captivate audiences and drive engagement. With 19 years of experience spanning brand marketing, strategic partnerships, retail activation, content production, and experiential events, Nina brings a unique blend of business acumen, emotional intelligence, and creative flair to every project.

​

She is a visionary leader, adept at guiding teams of creatives, agencies, and production crews across photoshoots, video shoots, event activations, and content campaigns, ensuring every touchpoint is infused with impact and intention. Her philosophy? Emotion creates connection. Connection builds loyalty. Loyalty drives sales.

​

“With each project, I chase feeling. The brand that delivers emotional magnetism wins.”

​

Nina’s extensive industry network spans beauty, fashion, entertainment, art, hospitality, travel, and music, enabling her to craft culturally relevant partnerships, campaigns, and brand experiences. She has worked with and for Jamestown, AllBright, Sony, Condé Nast, Hearst, Coach, Revlon, Bloomingdale’s, Clinique, Reed Krakoff, Restoration Hardware, West Elm, Estée Lauder, the CFDA, Fendi, NBC Universal, Faena Miami, The Brooklyn Nets, 1 Hotel, The Pearl Brewery, and Hotel Emma, among others.

​

Her work has taken her across the globe, producing high-impact brand activations and immersive experiences in New York, Paris, Los Angeles, Miami, Houston, San Antonio, Austin, Marrakesh, Tel Aviv, Milan, St. Moritz, Tokyo, Buenos Aires, Mexico City, Oaxaca, Venice, Istanbul, Cairo, Toronto, and Beijing.

​

A Cum Laude graduate of Columbia University, Nina lives in Brooklyn with her husband and 7-year-old daughter. She recently achieved a bucket list goal—running and finishing the NYC Marathon—in support of Memorial Sloan Kettering, honoring her father, 'Coach,' who recently beat cancer.