Strategy. Creativity. Vision. Execution
Nina McCandless is a seasoned marketing and events professional who has spent the past 15 years working across special event production, brand marketing, strategic partnerships, retail activation and content management. Fusing her strong emotional intelligence and business acumen, Nina serves as a strategic and creative partner to her clients, delivering high-impact opportunities for brands to attain awareness and sales goals while executing strategically brand-tailored marketing initiatives that shift perception, deliver customer loyalty and ultimately drive sales. Nina combines her solid network of contacts, peers and partners across fashion, entertainment, the arts, hospitality, travel and music to deliver compelling of-now content and experiences.
Nina graduated Cum Laude from Columbia University and has worked with and for Sony, Condé Nast, Hearst, Coach, Bloomingdales, Reed Krakoff, Restoration Hardware, West Elm, the CFDA, Fendi, NBC Universal, The Brooklyn Nets, Jamestown, 1 Hotel and Hotel Emma to name a few. She has executed highly-produced special events and brand installations all over the world including in New York, Paris, Los Angeles, Miami, Marrakesh, Tel Aviv, Milan, St. Moritz, Tokyo, Buenos Aires, Oaxaca, Venice, Istanbul, Cairo, Toronto, Houston, San Antonio, Austin and Shanghai. Nina is earning her Sustainability SEA & SEP credentials from ISSP and earned a graduate certification from Wharton in Digital Marketing.
The Edition, Miami Beach
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